A multi-service business website restructured around pet transport, curated care, selected products, and a partner program — with CMS-backed architecture, trust-focused content, and long-term usability built in.
A pet services business in Malaysia had expanded into four distinct areas — transport, curated selection, products, and a partner program — but the website presented everything as a flat, undifferentiated list that matched none of them.
Each of the four core service areas — pet transport, curated selection, premium products, and partner program — was given its own dedicated section with structured content, clear positioning, and distinct visitor pathways.
Information was reorganised so visitors could understand what each service involved, who it was for, and what to expect — without having to read everything. Key details were surfaced early; supporting information was layered below.
Care standards, service process explanations, and quality indicators were woven into each service page rather than isolated in a single ‘about’ section. Trust was built throughout the journey, not just at one point.
The entire platform was built on a CMS that the business team could manage independently — adding products, updating service details, and publishing partner content without needing a developer for every change.
Built on a CMS with structured content fields for each service area. The team manages products, service details, and partner content through an editorial interface — no developer involvement needed for day-to-day updates.
If your website does not reflect the quality of your services or the breadth of what you offer, tell us what needs to change. Undertide will assess fit and recommend the right scope.
