A fully bilingual (EN/中文) B2B brand platform for a regenerative aesthetics company — editorial product presentation for licensed clinics and wholesale partners, a self-composing newsroom for frequent publishing, and a custom CMS the team manages in both languages.
A regenerative aesthetics brand supplying professional injectable products to licensed clinics had built real distribution across Singapore and Chinese-speaking markets — but had never had a website. Everything a partner might want to evaluate lived in PDFs, spreadsheets, and photography folders.
The design language was built around structured trust — serif editorial typography, a restrained palette, and product pages organised around specifications, documentation, and wholesale inquiry rather than e-commerce patterns. The site reads like a professional reference, which is how its clinic audience evaluates suppliers.
Every content field in the CMS carries both languages, and the site resolves them through one dictionary and per-field overrides. The team edits a product or article once and both language versions stay in sync — there is no second site to maintain or forget.
The product index renders as an editorial showcase while the catalog is small and reorganises into a filterable, category-grouped grid as it grows. The newsroom composes itself — hero, latest, and archive zones fill by publish date and featured flags. The design holds at any content volume with zero code changes.
Rather than adapting an off-the-shelf CMS, Undertide built an admin panel around the team's actual workflow: tabbed product forms, rich-text news editing, inquiry status tracking with source capture, media upload with automatic image optimisation, and gated document downloads. Inquiries are stored database-first, with email notification layered on top — a lead is never lost to a failed email.
Built as a custom platform on a modern React stack with a Postgres backend — public site and admin CMS in one codebase, bilingual content fields throughout, automatic image optimisation, and a 41-test automated end-to-end suite — with the Chinese experience verified through a separate full bilingual audit.
If your brand has outgrown PDFs and needs a credible, bilingual digital presence your team can run, tell us where things stand. Undertide will assess fit and recommend the right scope.
