A bilingual, credibility-led website for a CNAS-accredited drug-abuse testing laboratory expanding into international markets — accreditation and methodology made legible to overseas institutions, backed by its SGX-listed parent and a custom CMS for self-managed credentials.
A drug-abuse testing laboratory in China had everything institutional clients look for — CNAS accreditation to ISO/IEC 17025, laboratory-grade LC-MS/MS confirmation methodology, 20+ patents, and an SGX-listed parent group. What it didn't have was any way for an overseas institution to discover or evaluate it: there was no meaningful English-facing web presence.
The site was organised around proof: a credentials wall grouping accreditation, proficiency testing, and enterprise qualifications; methodology explained as a six-step sample-to-report workflow; and detection parameters presented in expandable technical depth. Institutions can verify substance before they ever make contact.
Rather than side-by-side logos, the SGX-listed parent appears as a slim trust bar above the header — visible on every page, never competing with the lab's own identity. The endorsement does its work structurally instead of typographically.
The site was engineered for two locales from the start — routed URLs, per-locale metadata with hreflang, and CJK-safe typography — with English as the primary audience surface and Chinese as a full peer — down to the accreditation certificate image, which swaps to the matching language version.
Every statement about detection windows, turnaround, and legal effect is qualified against confirmed materials and local regulations. The site builds confidence through precision rather than promises — the register institutional buyers expect from a laboratory.
Built on a modern React stack with locale-routed bilingual content, a locked-down Postgres backend, and a custom admin CMS — statically rendered with on-save cache revalidation, deployed via automatic builds, and validated against the live production site — 24/24 functional and visual checks across three viewports in both languages.
If your organisation's credibility isn't reaching the markets you want to enter, tell us where the gap is. Undertide will assess fit and recommend the right scope.
