A two-sided marketplace where players in Malaysia and Singapore book verified gaming companions for ranked play, coaching, or casual sessions. Undertide delivered it as one system across three surfaces — web, iOS and Android — together with the operator console that runs it.
The demand and the supply both already existed. What was missing was everything in between: a way to know the companion is who they say they are, a way for money to move without either side taking it on trust, and a way for two people who do not share a first language to actually play together. Kaki Gaming set out to take a transaction that lived in private chats and give it a platform — and to do it on web and both app stores at once, because this audience does not sit at a desk.
Companions keep 100% of order value — the platform takes nothing from a standard session. Revenue comes from virtual gifting instead, where a 20% platform share applies. Supply-side acquisition and monetisation are deliberately separated: the thing a companion compares against a chat group costs them nothing, and the platform earns where spending is discretionary rather than contractual.
Most marketplaces stop at introductions and let the work happen elsewhere. Here the engagement stays in-app: messaging, voice calls, and AI translation running inside the conversation. That keeps a cross-language session workable without either side moving to another platform — and it keeps reviews, disputes and history attached to a real record.
Buyers top up in-app credit through Visa and Mastercard, FPX, GrabPay, Apple Pay and Google Pay. Each session draws that credit down and allocates service volume to the companion, so pricing, refunds, coupons and payouts all resolve against one ledger rather than against whichever payment method was used.
The web application and the iOS and Android apps run over one shared backend, and an operator console sits behind all three: companion verification, order and refund handling, coupon campaigns, and credit management. Booking, payment, refund and child-safety policies are published as first-class pages, not buried in terms.
A React single-page web application with native iOS and Android apps over one shared backend and database, plus an operator console for verification, orders, refunds, coupons and credit. Discovery, booking, in-app voice with AI translation, gifting and leaderboards all resolve against the same credit ledger.
If your business depends on matching two sides and settling between them, tell us what you're thinking. Undertide will assess fit and recommend the right scope.
